Rapid rural depopulation, urbanization, and modernization are causing the disappearance of invaluable traditional cultures. Monuments are replaced by modern buildings, while lack of successors and the rise in cheap imported products mean traditional arts and craftsmanship is dying with the aging artisans.
Similar to environmental conservation, tourism can also help preserve cultural heritage by bringing economic benefits that support the likes of educators, crafts artisans, and organizations working to preserve cultural heritage and support sustainable development. Learning firsthand about the expertise of these artisans will enrich your trip, allowing you to gain a meaningful insight into Japanese culture.